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Fun video from Adsterra at SiGMA Balkans 2023: Sum up Cyprus in a single word

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Being a Cyprus-based company, we thought it'd be fun to ask folks at Sigma to sum up Cyprus in a single word. Some of the answers had us cracking up! :D

By the way, the phrase "Siga-siga" (σιγά-σιγά) is a Greek saying translating to "Slowly, slowly”. It's practically the local lifestyle motto - the mindset here is "don't rush, take your time."

It's something you'll often hear in Greek culture, and it's a glimpse into the local way of life, which is all about taking it easy and savoring the moment without any rush. ;)

It's actually so normal here that when we showed up at the conference venue at 10 in the morning, they were surprised we came so early! :cool:
 
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