Yes, Pay-per-click (PPC) advertising can be an effective platform for generating B2B leads, especially if properly targeted towards businesses seeking to save on health insurance costs for their employees.
Running the campaign for 4-6 weeks has yielded positive results for me; however, the success was based on various factors like targeting, ad creatives, and optimization strategies. It's essential to monitor performance closely and make adjustments as needed throughout the campaign duration.
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