Hi guys,
Idvert would like to share something real stuff regarding angels I read, hope you like it.
Angles is another nebulous term. And one that a lot of newbie affiliates struggle to come to terms with.
In the context of direct marketing, angle is how you position or frame your offer to your audience. What pain points do you get at? What benefits of the offer do you highlight focus on? What is the one specific thing that is compelling me, a user, to click on your ad?
Let’s take a very cliché example of a utility app offer.
This app cleans up your smart phone by uninstalling junk apps, clearing cached files, reducing the number of running processes, optimizing and cleaning out your RAM, and so on.
This app has numerous advantages that you can market.
One angle would be “Optimize your phone. Extend your battery life!”
A similar angle would be “Often on the road? Have some precious battery life for free!”
Now let’s take another angle. If your phone is quite clogged up with junk, apps may launch slower. This can be annoying for user experience and maybe something that frustrates users - especially if they are using an older phone.
An angle that touches on this: “We destroy junk. Your apps open faster.”
OR
“Phone chugging? Boost game launch speed by 37%! Only with Awesome App”
The latter focuses on games, who are a huge audience.
Now if you are using a landing page, that lander should be consistent with the angle you have used on your ads. It would be silly to send people from an “extend your battery life” ad to a landing page with a headline about boosting game launch speed.
So, this is all quite straightforward whereas I said angle is quite nebulous term.
That’s because different people have different definitions of what else is considered an angle.
For example, using girls with sunglasses, girls wearing hats, girls wearing football jerseys, or girls in bikinis, as your main image on a dating ad might all be considered angles.
On Facebook, I considered targeting different interest sets as different angles.
In the end if it is some creative (or even technical) advertising component that you can vary that may have a considerable impact on your campaign performance, it might be an angle.
Don’t get too caught up on the specific definitions here, just know that angles are crucial to Internet marketing.
Idvert would like to share something real stuff regarding angels I read, hope you like it.
Angles is another nebulous term. And one that a lot of newbie affiliates struggle to come to terms with.
In the context of direct marketing, angle is how you position or frame your offer to your audience. What pain points do you get at? What benefits of the offer do you highlight focus on? What is the one specific thing that is compelling me, a user, to click on your ad?
Let’s take a very cliché example of a utility app offer.
This app cleans up your smart phone by uninstalling junk apps, clearing cached files, reducing the number of running processes, optimizing and cleaning out your RAM, and so on.
This app has numerous advantages that you can market.
One angle would be “Optimize your phone. Extend your battery life!”
A similar angle would be “Often on the road? Have some precious battery life for free!”
Now let’s take another angle. If your phone is quite clogged up with junk, apps may launch slower. This can be annoying for user experience and maybe something that frustrates users - especially if they are using an older phone.
An angle that touches on this: “We destroy junk. Your apps open faster.”
OR
“Phone chugging? Boost game launch speed by 37%! Only with Awesome App”
The latter focuses on games, who are a huge audience.
Now if you are using a landing page, that lander should be consistent with the angle you have used on your ads. It would be silly to send people from an “extend your battery life” ad to a landing page with a headline about boosting game launch speed.
So, this is all quite straightforward whereas I said angle is quite nebulous term.
That’s because different people have different definitions of what else is considered an angle.
For example, using girls with sunglasses, girls wearing hats, girls wearing football jerseys, or girls in bikinis, as your main image on a dating ad might all be considered angles.
On Facebook, I considered targeting different interest sets as different angles.
In the end if it is some creative (or even technical) advertising component that you can vary that may have a considerable impact on your campaign performance, it might be an angle.
Don’t get too caught up on the specific definitions here, just know that angles are crucial to Internet marketing.
