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Bidding Strategy.

If its a low CPA then website conversions typically, sometimes website clicks objective, then bidding usually bid high to start then slowly lower your bids if you need to. Using auto bidding works great too but ultimately you need to test the various ways because its not a one size fits all solution. So many factors involved :)
 
The search engines look at the unique content in somewhat of the same way, and they will give a good ranking to the page because they feel it’s valuable to what the person who searched for the information is actually looking for.
 
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