Hi Guys-
What kind of conversions rates should we be aiming for? I can understand that each source will be different and you should test/tweak until profitable but it's good to get a baseline especially for landing pages and converting at offer stage.
Reason why I ask is because I recently started testing on POF and I was getting a CTR on ad of 0.023 which I didn't know if it was good or not. lander was at. 50% and offer at 20% but because I didn't what was the norm was I didn't know what to aim for and tweak.
What kind of conversions rates should we be aiming for? I can understand that each source will be different and you should test/tweak until profitable but it's good to get a baseline especially for landing pages and converting at offer stage.
Reason why I ask is because I recently started testing on POF and I was getting a CTR on ad of 0.023 which I didn't know if it was good or not. lander was at. 50% and offer at 20% but because I didn't what was the norm was I didn't know what to aim for and tweak.