Landing Pages

[vellex]

Hey Greg,

Thanks for your time. I haven't tried paid traffic yet, so I am hoping you can help me with the following questions before I do:

1. Are there situations in which direct linking is acceptable (types of offers, traffic source, etc.)?
2. How much content would you recommend using on landing pages for cold traffic?

Thanks again!

Alex

 

[gregdavis]

1. For web, 90% of the time a landing page works better. For mobile niches like app installs, ringtones, games, etc. direct linking works better.
2. Really depends. If it's a squeeze page very little, if it's an advertorial it will take more.