Otimum Market Research approaches to zero down to a Offer to promote

[Gaurab Das]

Hi Attila,

I would like to know the market research approaches to zero down to any offer to promote which can minimize hit and trial and can also minimize the chances of churning out loss making campaigns.

Gaurab

 

[iamattila]

Talk to your AM, ask them to send you the offers report by total REVENUE for last week, last 24 hours and pick based on that.

The tested & tried theory behind this is; there's always money to be made where others are already making money. Competition is good.

 

[Gaurab Das]

Ok In case I find others are making money on few offers.

Whats the approach to reverse engineer the campaigns executed by competitors.How to trace and stumble on the existing campaigns run by competitors? Kind of to what extent can we ask the AMs to extend help and reveal details to us .

 

[iamattila]

Use similarweb pro and check the upstream / referring sites, see where they get most of their traffic from, what their popular pages are to uncover landers.

 

[Gaurab Das]

Thanks a ton Attila for all the golden nuggets.