Recommended bed time reading

[Andy Haskins]

Hi Zac,

Firstly, a huge thank you for taking your time to answer our questions!

One thing that I can't get enough of is learning new things, if I ever go on a holiday my reading material is always something based around the work I do such as Cashvertising, so with that in mind and are there any books you would recommend reading? Anything related to business, marketing, blogging, design and development, motivation etc.

 

[moneyreign]

Hey Andy, thanks, appreciate the comments.

I get asked this question often a lot as well. Unfortunately I'm not a big book reader. I'm more about blogs, articles online and case studies.

Though I do have one book that I recently read (picked up at conference) that is actually a very good read.

The book is "A/B testing" by Dan Siroker and Pete Koomen, through Wiley.

it's an awesome book that walks through the landing page process and how slight differences make HUGE roi and conversion changes.

I get very bored with most books, but this one is a good real and has lots of visual examples as well.

I recommend you pick it up.

 

[Andy Haskins]

Sounds like perfect timing for that book suggestion as I've recently been working with Visual Website Optimizer a lot more so will be great to see different perspectives and examples.

Thanks.

 

[moneyreign]

Excellent. The book is by the guys that created https://www.optimizely.com, so that's probably worth checking out too.