Basic understanding of how to track and a little coding knowledge specially javascript and php is all you need , you can survive without coding knowledge but not without knowing how to track tracking
About Future of PPV , it is not going anywhere soon , there are possibilities some networks go down but new networks will replace them or a few law changes but nothing major its not going anywhere ...
For 2014 Its mobile FTW But it doesn't mean other traffic sources are going anywhere they are still important in fact i feel like most of people will shift to mobile and apps this way we will have a little less competition here on other sources lets see how it goes ha ha..
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