Here are a few tips you can implement when you're just starting out with FB:
1. Decide wether you want to do mobile or desktop traffic. I advise desktop traffic as that's usually easier to convert.
2. As a rule of thumb for testing always spend 2-3 times of the payout before you kill a campaign. Let's say you're running a lead gen offer which pays $20/lead then test $60 worth of traffic to see if it converts or not. Also give it some time, for example set a $20/day budget to the campaign and let it run for 3 days to collect data and see how ppl engage with your ads.
3. And as we speak of lead gens, try something simple which doesn't require a CC submit. It can be an edu offer or an insurance quote...
4. If one offer doesn't work, make sure you keep going and testing others. I usually like to spend $300 on offers that have a higher payout.
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