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Testing ratio?

What testing ratio do you work with?

I.e how much do you spend per angle before you kill it?

rarely kill and angle. I do kill campaigns, images, copy, landers, banners, contextuals, sponsored ads, in-text ads, etc. However, I never kill anything until a split test identifies exactly where the elimination must take place.

Angles are rarely killed, they're simply used in some ways and not others.
 
When testing offers with a medium to high payout you should spend three times the offer payout per angle, so, for example: if the offer pays out $5 and you are testing two angles you would spend a total of $30 on testing the offer.

If the offer has a very low payout, below $1, you should times the pay out by 10 and whatever amount you get spend that much testing each angle. For example, if the offer pays $0.50 it would be 0.50 x 10 = $5, meaning you would spend $5 testing each angle.

An offer with a high payout ($10 or more) should be tested with 1x the offer payout per angle.
 
MI
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