The question is not about what converts on linkedin or reddit, it's like asking what converts on facebook ... well a lot of things does.
All these platforms have massive audience, there are buyers in it for pretty much anything.
It comes down to how good the targeting options are and what the platform allows to advertise.
Let's take LinkedIn as an example : LinkedIn is a "professionals" network for example and as such they allow to target by related options : Experience and Education.
This gives us a lot of options, we can target low-level education people with refinancing offers for example as they are most likely not making much and could face financial problems. We could also sell them educational courses, personal growth guides ...
On the other hand, there are high level professionals with university degrees and a strong experience profile - these could be good prospects for investment related offers, real-estate, exotic traveling ...
Every traffic source has buyers for pretty much everything, the limiting factor is the targeting options, in case these are absent, you need to go for broad appeal offers. But the more targeting options there is, the more niche you can go with and we all know that niche usually equals to high returns.
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