Google Adwords was a gold mine for me back in 2005-2006, but I believe now you need to be in a niche that is untouched to be successful with Adwords. That being said I have not ran much traffic in the recent months but Facebook Ads seem to provide some great detail on targeting etc.
Well, you might not believe it but for me its the landingpage.
I always design my landing pages to also work as a traffic mechanism, several scripts you can use for that, to connect to FB/Twitter/Youtube or make another way of social sharing in different communities.
That way my website visitors bring even more traffic!
Result: Skyrocketing.
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