Have you ever asked yourself if Pin-Submit campaigns are worth it? Or just wondering what they are even? Then you might wanna give this a quick read.
Imagine browsing the internet and coming across a video you want to watch. When clicking on it, an ad appears, taking you to a page where you must give some kind of information (your email address, phone number, etc.). It's a trade-off between you and the advertiser - you get to watch the content after completing the form.
In-video Pin-Submit ad example
That's what Pin-Submit is! It's like dangling a tempting carrot in front of users, hoping they’ll bite and receive what they want while providing you with your own reward at the same time. It’s a win-win situation, as they get their content, and you get your lead or conversion.
Sports streaming Pin-Submit ad example
There's a wide range of products that utilize carrier billing, for example:
️ Antivirus ️ Wallpapers Ringtones
Videos Games
Astrology Readings Lotteries Adult Content
Let's look at the hard metric first for a quick overview.
Campaign Setup
In January, our advertiser ran campaigns primarily in 5 geos with the CPM bid type. Latin America was also tested with the CPAT bid type.
All campaigns were run on mobile devices, with most conversions coming from Android users. iOS was also included, in the event that a test geo had a larger iPhone user base.
The only ad format being run was Pop-Under.
This campaign setup led to a cost per conversion (CPC) of 0.53€ in January. These results are impressive, but it’s important to remember that they were made possible through dedicated testing and adaptation.
️
Once the initial testing period, via a series of smaller, geo-specific campaigns, was complete, our advertiser was able to hone in much more effectively on the best-performing geos:
France Bulgaria Poland C. Republic Indonesia
CPA Target bidding helped to identify high-performing geos without excess budget spend. These zones were then switched from CPAT to CPM for efficient scaling.
Testing in Latin America is ongoing with limited success, but that's the nature of testing geos!
Testing period may seem stressful, but low initial results during testing lead to optimized campaigns and higher ROI and conversion rates later on!
This allowed the advertiser to keep ahead of trends, know when to best run campaigns, increase budget, and geo-target effectively based on the provided information.
Words of wisdom from our Senior Advertiser Manager
Creative variation was key, with pre-landers in various languages, text lengths, and styles to target different audiences. This ensured every audience saw a relevant and appealing offer. Be sure to keep the incentive being offered in mind, too.
Test granular campaigns for 1 week
Test new geos & pre-landers via small campaigns
Stay mobile-focused & divide campaigns by OS
Focus attention on Android for better results
Switch to CPM for high-traffic verticals
Use landers with short information flows
Contact your manager or our support team for guidance
Now that you’ve seen how these campaigns work, it’s time to create your own right here https://adcash.at/3whAKhX
PS! We have a special bonus code! Use code AFFILIATEFIX24, and you'll receive a 20% top-up when having a budget between $/€200 to $/€2000!
If you’d like to start your advertising journey with Adcash or learn more about Pin-Submit advertising, leave a comment below!
What is Pin-Submit?
Imagine browsing the internet and coming across a video you want to watch. When clicking on it, an ad appears, taking you to a page where you must give some kind of information (your email address, phone number, etc.). It's a trade-off between you and the advertiser - you get to watch the content after completing the form.
In-video Pin-Submit ad example
That's what Pin-Submit is! It's like dangling a tempting carrot in front of users, hoping they’ll bite and receive what they want while providing you with your own reward at the same time. It’s a win-win situation, as they get their content, and you get your lead or conversion.
Sports streaming Pin-Submit ad example
There's a wide range of products that utilize carrier billing, for example:
️ Antivirus ️ Wallpapers Ringtones
Videos GamesAstrology Readings Lotteries Adult Content
Campaign Breakdown
Now that you're certain what Pin-Submit is, it's case study time!Let's look at the hard metric first for a quick overview.
Campaign Setup
In January, our advertiser ran campaigns primarily in 5 geos with the CPM bid type. Latin America was also tested with the CPAT bid type.
All campaigns were run on mobile devices, with most conversions coming from Android users. iOS was also included, in the event that a test geo had a larger iPhone user base.
The only ad format being run was Pop-Under.
Campaign Results
This campaign setup led to a cost per conversion (CPC) of 0.53€ in January. These results are impressive, but it’s important to remember that they were made possible through dedicated testing and adaptation.
️The Takeaways
Before we give you our checklist of key factors to include in your Pin-Submit campaigns, it’s important to take a closer look at why this campaign did as well as it did.Initial Testing
A critical facor of the success was, that the advertiser was willing to work on a granular level. In this case, that entailed a lot of testing across a wide range of geos for around two weeks using a CPA target model.Once the initial testing period, via a series of smaller, geo-specific campaigns, was complete, our advertiser was able to hone in much more effectively on the best-performing geos:
France Bulgaria Poland C. Republic Indonesia
CPA Target bidding helped to identify high-performing geos without excess budget spend. These zones were then switched from CPAT to CPM for efficient scaling.
Testing in Latin America is ongoing with limited success, but that's the nature of testing geos!
Testing period may seem stressful, but low initial results during testing lead to optimized campaigns and higher ROI and conversion rates later on!
Trend Tracking
The second major takeaway that can be applied far beyond Pin-Submit offers alone is the communication our advertiser had with their manager , Katerina Wilde.This allowed the advertiser to keep ahead of trends, know when to best run campaigns, increase budget, and geo-target effectively based on the provided information.
Words of wisdom from our Senior Advertiser Manager
️ Pre-Lander Variation
Last up, let’s cover the Pin-Submit landers themselves. As you’ve seen throughout this case study, this advertiser was unafraid of trying out a wide variety of pre-landers.
Creative variation was key, with pre-landers in various languages, text lengths, and styles to target different audiences. This ensured every audience saw a relevant and appealing offer. Be sure to keep the incentive being offered in mind, too.
Campaign Checklist
Here’s a checklist to keep on top of when diving into Pin-Submit campaigns:Test granular campaigns for 1 week
Test new geos & pre-landers via small campaigns
Stay mobile-focused & divide campaigns by OS
Focus attention on Android for better results
Switch to CPM for high-traffic verticals
Use landers with short information flows
Contact your manager or our support team for guidance
Now that you’ve seen how these campaigns work, it’s time to create your own right here https://adcash.at/3whAKhX
PS! We have a special bonus code! Use code AFFILIATEFIX24, and you'll receive a 20% top-up when having a budget between $/€200 to $/€2000!
If you’d like to start your advertising journey with Adcash or learn more about Pin-Submit advertising, leave a comment below!
