Laurent - The ELZ Captain
Founded in 2017 in Switzerland By Laurent Rufenacht, The Electricianz (ELZ) was Born to Revolutionize Watchmaking By Blending Traditional Swiss Craftsmanship with Electric-Inspired Technology. With over 25 Years of Industry Expertise—Including co-Founding the Disruptive SEVENFRIDAY Brand —Laurent's passion Drives ELZ's Innovative Spirit.
At ELZ, We Disrupt Watchmaking By Electrifying Art and Technology into Bold, Innovative Designs. Our Timepieces Light UP Your Unique Style, Breaking Boundaries and Setting new Industry Standards. By Fusing Cutting-Edge Tech with Swiss Watchmaking Legacy, We Create Modern Timepieces for Those who Dare To Be Original.
Today, ELZ is a Global Brand Celebrated on Five Continents, Known for Creating Sophisticated and Futuristic Timepieces that Stand Out from The Ordinary.
At ELZ, We Disrupt Watchmaking By Electrifying Art and Technology into Bold, Innovative Designs. Our Timepieces Light UP Your Unique Style, Breaking Boundaries and Setting new Industry Standards. By Fusing Cutting-Edge Tech with Swiss Watchmaking Legacy, We Create Modern Timepieces for Those who Dare To Be Original.
Today, ELZ is a Global Brand Celebrated on Five Continents, Known for Creating Sophisticated and Futuristic Timepieces that Stand Out from The Ordinary.
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