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CryptoKitties, CryptoPunks, Bored Ape Yacht Club.. Embrace Pudgy Penguins and..welcome to Metaverse !
What is Pudgy Penguins? It is a collection of digital pictures where every picture is one-of-a-kind and doesn’t have any equals for an exchange. So what does it have to do with blockchain?8,888 awesome roly-poly Pudgy Penguins sliding around are basically crypto tokens, created within Ethereum blockchain and referring to a digital asset, picture of Penguin.
Pudgy Penguins are one of the most successful series of NFT. By the way, what is NFT? NFT stands for non-fungible tokens and as mentioned above you can not exchange it for any sort of equals: it is a kind of unique. For instance bitcoin is a fungible token as you can exchange it for another currency , crypto or fiat (dollar, euro and so on). NFT works in a different way: there is no built-in monetization mechanism or transparent value in terms of money.
CryptoKitties, CryptoPunks, Bored Ape Yacht Club..and now Pudgy Penguins: NFT takes the world by storm. As some say it feels like we are taking off to Metaverse. The term Metaverse came to being in the early 90’s in a sci-fi novel by Neal Stephenson , “Snow Crash” and it stands for the type of reality where physical and virtual life fully merge into one life experience happening in a common online landscape. It is sometimes referred to by Silicon Valley prominent members as an ultimate destination for their companies, and probably the rest of humanity is moving towards there even faster than we realize.
So .. what’s in it for you? The main value of buying Pudgy Penguin explained by the member of the community is to be the part of the family with its own slang, rules and socialization. The biggest honor for a Pudgy Penguin holder iis to get the right to put a Penguin on your Twitter avatar.
If you feel a bit lost or see it as a sort of vague proposition — no worries, you are not the only one, we feel sort of the same . Seriously, who’s going to buy digital pictures of Penguins in a volume of 8 k pieces with no money no diamonds embedded into their outfit?
Still it is Pudgy Penguins that become #1 series on NFT with a traded volume US$9.7 millions. Earlier this week it was sold to Reddit co-founder and Serena Williams husband, Alexis Ohanian. We don’t know yet the exact numbers of the deal but some hints are here: in March Beeple (the creator of Pudgy Penguins) sold it at the record-high price of US $69 mln on Chrtistie and on the other hand Alexis Ohanian said he’s out of his investing fund which was accounting for US $150 mln. So the cost of the deal might be between US $70–150 mln.
Still feel confused? It is totally okay. As one crypto expert said : “No one knows what’s going on, but it’s a lot of fun.”
We are starting to win the fight against COVID-19 in some parts of the world, and it gives us a break to reflect upon the enormous changes that came upon us during the pandemic times. Swift and large-scale acceleration of digital transformation across industries is happening simultaneously right before our eyes. Consumers’ digital and dominantly mobile-first behaviour leads the business through the big transition to the new reality.An
And the reality that has been here actually since 2014 is all about mobile gaming. Covid 19 has given an enormous boost to its already powerful presence outpacing all other devices. It is mobile gaming that is driving the entire global gaming market: it demonstrates a 50% higher consumer spend than all other platforms all together (PC/Mac, home console, handheld console). 2021 has brought a whooping level of game downloads, consumer spend and time spent across platforms, it is pretty clear that mobile gaming is going to only move forward for more.
Gaming and iGaming industries heavily advanced in 2020 as the pandemic has only strengthen the new edge entertainment trend. In times of uncertainty, people got more time to kill and their sleeping patterns also changed: longer games with higher interactions were coming as a response to a social hunger.
The rise of global online gambling market
The iGaming’s tremendous scale and pace at which it propels on the business arena has fostered broader acceptance and the easing of government regulations across its major geos.
In 2021 more than half the USA has started legalizing betting. The global online gambling market is expected to account for more than 92.9 billion U.S. dollars in 2023 which efficiently means double growth.
The iGaming industry has undergone deep changes over the last decades since the moment it has come to the spot on business arena and will evolve further.
What’s next?
The next trend which has already showing up is blockchain arrival to the industry and cryptocurrency payments
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Blockchain would allow to proceed without mandatory facilitation of a centralized authority and avoid third-party processing bets when betting online. Blockchain technology powers the whole industry to claim its transparency and compliance due to the impossibility to distort or rewrite any bet ever done if it’s been recorded with blockchain technology. The record is open for verification by any party of the process.
Mobile is dominating iGaming as much as gaming in general: many iGaming operators focus heavily on their mobile customers as a response to over 50% of traffic received via mobile devices across all countries. Software developers spot the trend with the rapidly rising number of mobile-centric games that are originally targeting mobile phones rather than pc.
And finally VR games, Big Data and affiliate marketing as the driving forces are the trends that are here to stay and influence the industry for years.
It is no surprise that Asia has earned the status of the world's growth engine in consumption. In upcoming decades Asia most likely will only strengthen that position. To ignore Asian consumers is to loose half of the worlds consumption volume. However to reach out for them takes knowledge, experience and most advanced technologies. As it is stated in McKinsey research it takes to be really savvy to know how to serve distinct types of consumers, including Japanese Instagrannies, Indonesian Generation Z gamers, Indian small shop owners, and Chinese lifestyle-indulging millennials.
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See translation
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To wrap up, guys, it is still Friday and you have done a good job by reading this post! Look forward to catching up with you on our platform, cheers!
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