Content optimization is important as they help to rank webpages higher in search engines and generates organic traffic to your website from various external webpages.
Instagram is a social image sharing website and sharing images and videos will help to gain more traffic to your website and benefit your online business.
Facebook page likes can be increased by sharing your webpage to various social groups and also by inviting members to like your page. Likes do not matter much. Only the popularity of the webpage will help to gain more traffic and benefit your online business.
Some good tools for website optimization are:
Google keyword planner
Google analytics tool
Google webmaster tool
Google Adwords
Ahrefs
Copyscape
Moz SEO tools
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