Always ensure that you customize your messages based on their segmentation. People like to feel that you aren't sending a generic email to them. Find a solid email marketing platform that does that and automates personalization for you.
I think of it in terms of who, what, where, how
Best way to start is to work out who you're going to sell to, who is you're target customer/niche.
Then what are you going to promote, find something that you're comfortable in promoting
The where is then where does your target customer...
A mix of everything usually, but if you're a newbie probably better to stick with one source of traffic before trying everything. I've been stuck in that trap before trying to get everything to work and end up getting nothing to work!!
Depends on whether you have the budget to run paid...
My advice is to pick one traffic source and master that first. I spent alot of time trying so many traffic sources and projects. I did not get anywhere. I had bright shiny object syndrome, which took me a long time to get over lol.
Fiverr or Upwork are good places to start. You can filter for what skills you need. But it's important to interview them first and get them to do a trial task, then put them on say a 3 month trial. I had to go through this process a number of times before I got someone who is reliable.
Depends on your budget, as you can sink alot of money fast. Both paid and organic are long term plays, because even though paid traffic is faster, it's still about building up retargeting lists. It's been shown that for people to become buyers can take up to 7 exposures to an offer/product.
I've found trying to concentrate on too many channels is hard, I would just pick one. You can always use software to distribute to social channels, but to come up with content, I would just pick one
Optimising for thumbnail, tags, titles and description is true, also finding out what people are searching for before you make videos is essential, Use Vid IQ (a chrome extension) and it's free to do the research. You can find low competition search terms as it rates searches low, medium, high...
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