Hello,
Best free tool is Google Adwords keyword planner, where you will get list of keywords relevant to your services/products.
SEMrush is a paid tool from where you can fetch competitors keywords.
Both are important and effective for your business. If you improve your SEO you get organic traffic and SMO inctreses yor reach and drives traffic to your site.
An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing.
Local Seo is mainly done for targeting audience in your local area. For example Sevices like salon, spa, groccery etc do local Seo so that their website ranks better for their local area. For local SEO Google my business is used.
When we put some query in google search box, the first result in SERP that appears with a box around it is rich answer box. The benifit of rich answer box to the user is the answer is displayed on the SERP itself, the user does not have to go into a specific result and find the anwer.
To get genuine visitors write content about current health problems. For example: if many people are affected by swine flu, you can write abot precautions to be taken. To get visitors you need to know what people are looking for. make research on that. Healthcare is very wide niche and many...
Pay-per-call (PPCall, also called cost-per-call) is an advertising model in which the rate paid by the advertiser is determined by the number of telephone calls made by viewers of an ad. Pay Per Call providers charge per call, per impression or perconversion.
Breadcrumbs typically appear horizontally across the top of a Web page, often below title bars or headers. They provide links back to each previous page the user navigated through to get to the current page or—in hierarchical site structures—the parent pages of the current one.
To increase traffic for health website you should do social media marketing and off-page SEO.
In SMM you can create your page on various social media sites like Facebook, Twitter, Linkedin, Instagram etc and keep posting there, create events.
And in off-page you can do forum posting, Social book...
Google analytics is a great tool. It gives report of all the activities on your website, be about traffic, your ad campaigns, your CTR, Social media everything. So the data it gives is very useful to make improvement in your website and convert leads.
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