The op asked about how he or she plan the strategies. Well first of all, you got to start with targeted keywords. Research it and find it how you can optimize the content with your selected keywords.
If you had built spam backlinks, just take them off, all of them. If you had badly written articles that linked to you, if you can take them off as well. Do not do any SEO on your main page. Its really bad. Focus on off the page. Thats all for now, and you will see the difference.
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