It takes time to master one or both of them. But I believe that organic traffic brings more long-term value. But also, it doesn't mean that paid traffic won't be beneficial for you
I apologize if this question turns out to be repetitive. What are the most reliable and effective ways to grow the user base for email marketing? Could it be some freebies?
Read a lot of texts in your area of interest, it can be social media posts articles - they are great examples to learn from. Then you can practice writing them and see if it works for you.
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