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    CTR vs. Conversion for Users with High Intent to Buy

    Hi Linda, thanks for your reply. Do you mean that 2% of users that arrive on an affiliate's landing page end up making a purchase, or 2% of users that click through from an affiliate's page to a merchant end up making a purchase? Sorry about my na?vet?. Yes, exactly. They're...
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    CTR vs. Conversion for Users with High Intent to Buy

    Hi, I work for a web startup that aggregates sports and concert tickets available on the secondary market. So, for example, if you looked up a Dallas Cowboys vs. Washington Redskins game, we would show you the best deals currently available on StubHub, RazorGator, TicketsNow, etc. For each...
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