Hello! The only way to optimize is testing different ad formats strategies and see which ad networks brings you the best results according to your segments and geo.
If you use ad mediation, you not only get to integrate several ad networks in one SDK, but also very visual insights.
Shout out to the world! Try different Reddit groups like
r/playmygame
r/IndieDev
r/gamedev
There are several facebook groups you can promote your game in, like: /groups/Indiegamepromotions
Also! You can always submit your game to a contest.
Each ad network will perform differently according to the app's target audience, segments, DAU, impressions, and ad format.
The best you can do is mediation, this way you can have all major ad networks integrated into one SDK, and get the best-paying ad.
Hi! I'm Yvonne. Of course, I'm a nerd.
I love to try new games on mobile, and I'm really interested in reaching out to developers.
As an Advertising and Marketing graduate, I love to share and learn everything related to mobile advertising.
And also, I work at Appodeal.
:) nice to meet you all!
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