Many well-known companies sending relationship-based email are constantly going into my junk folder, and I signed up for their lists (eg Neiman Marcus, JCrew, Tiffany, etc)! You don't mention how you're getting emails, but if it's less than double opt-in you will have a very hard time by-passing...
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Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.