Over the years copywriters have been using a strategy that is still working today. This strategy makes your customer the hero of the story. Make the sale page about them, and paint a picture of their heroism in solving that problem with your product. Don't make the hero of the story you or your...
Hey Gang. Me again. I've been trying to rattle my brain for some creative ideas on how to get around the chicken-or-the-egg situation of how do I get referrals if I don't have any business, and how do I get business if I don't have any experience. I want to start a copywriting biz, as well as a...
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