Official 11.11 Affiliate Guide: Best Converting Affiliate Programs For Singles Day, Facts & Trends

[Indoleads]

Think Black Friday is big? It’s nothing compared to China’s Singles Day!

If you think fall season has only Halloween and Black Friday/Cyber Monday shopping extravaganzas, you’re luckily wrong.
Originating in China, the unofficial holiday and shopping season Singles Day is a huge event for retailers, customers and of course affiliate marketers, and not only in China. Southeast Asian, Russian and US markets are welcoming the 11.11 shopping festival too.

These days Singles Day is already upon us and let’s explore what to expect and of course the most important - what to promote.

Stats for 11.11
​

1. This shopping event is 3 times larger than Black Friday and Cyber Monday, both of those​

dates put together.

2. Singles Day definitely gives Black Friday a run for its money with Alibaba and JD.com racking up around $139 billion of sales across their platforms on China’s Singles Day shopping event last year, setting a new record.

Source: SensorMatic
​

1. 290 000 brands participated in Singles Day on Alibaba's properties alone.​
2. 78 brands saw tenfold growth, topping out over ¥100 million in sales, while 36 brands topped ¥1 billion in revenue.​
3. In 2020 Alibaba extended 11.11 from November 1 to November 12. In 2021, the shopping festival started in October with the first stage of pre-orders and discounts ending before November. Then a further round of pre-orders and discounts started in November, leading to the 11.11 finale.​
4. 2.5M shoppers purchased green products on Alibaba's Tmall.​
5. The top-selling categories include electronics, cosmetics, beauty items, and fashion.​
6. The top 5 countries selling to Chinese shoppers via cross-border platforms during 11.11 in 2020 were Japan, the USA, South Korea, Australia, and Germany.​

11.11 related facts for Southeast Asia

Singles Day is a huge shopping event in Southeast Asia thanks to Alibaba’s powerful impact. Let’s see how it’s going here.​

1. Southeast Asia’s six largest economies are home to 440 million internet users, 80% of whom have made an online purchase at least once, according to a report by Google, Temasek Holdings and Bain & Company.​

1. Shopee and Lazada are the trendsetters in Southeast Asia, making a wide variety of products being projected and sold.​

1. According to the 2021 stats released by Lazada in the beginning of 11.11 it took just 9 minutes to cross $11 million in sales. Lazada saw a record 800,000 sellers and brands participating in 11.11, which is a 50% increase from 2020 (Source:Alizila).​

1. Data analyzed by advertising firm Criteo in 2021 showed Singapore’s retail sales for this annual shopping bonanza soared up to nearly 350% in 2020 despite being held in the thick of the COVID-19 pandemic and an economic recession.​

1. According to Lazada, during two years of pandemic people have developed and become accustomed to new shopping habits.​

1. Consumers continue to actively participate during Double Day campaigns such as 11.11, 12.12 sales, with 67% of the digital consumers completing a purchase during these days.​

1. Low prices (45%) and affordable shipping (45%) top the list of reasons people are buying online, followed closely by ease of search (43%) and convenience (43%). Singapore (55%), Thailand (48%) and the Philippines (49%) show a strong preference for the items to be delivered straight to them.​

1. Reviews and ratings are a crucial factor, especially for online shoppers in Singapore (61%) and Thailand (66%).​

1. Buying authentic products is amongst the top reasons for online shopping in Singapore (54%) and Vietnam (53%).​

1. The variety of payment options available is the top reason for Indonesia (54%). In markets like Singapore (53%) and Malaysia (45%), secure payment options are also a key criteria.​

1. 65% report that when they shop online, they already know what they’re going to buy. 29% of respondents report enhanced engagement with the platform through additional browsing for the best deals and exploring the platform for additional items ahead of completing the sale.​

1. More than 90% of Thai females ages 16 to 24 surveyed say they are spending more online since the pandemic, and over half of them are willing to wait for a discount.​

1. As a possible result of the pandemic, 58% of respondents invest in themselves through spending on Health & Beauty categories. A trend for well-being and self-care is very strong.​

1. Markets with more mobile first approaches lead the region with payments via e-wallets, with Malaysian leading with 63% followed by Indonesia (55%) and Philippines (54%).​

1. The majority of markets have fully embraced cross border shopping with 79% of respondents in Singapore having no preference for local or global brands, followed by 58% in Thailand and 56% in Malaysia. Shoppers in Vietnam, Indonesia and the Philippines have a preference for local labels, with one in two (52%) Vietnamese respondents showing a strong preference for shopping from local labels followed by Philippines (41%) and Indonesia (36%). (Source: SMEhorizon)​

The most popular products for Singles Day​

• Diapers and skin care products. Over 155,000 skincare products were also sold and Shopee recorded for having over $1m in sales in one day. The top-performing brands included.​
• Beauty items remained the most popular products, which generated more than RMB10 billion in GMV, according to Alibaba’s report. In Hong Kong and Taiwan, health and beauty was the most popular product category on Singles’ Day in 2020 (Source: Criteo).​
• Game consoles were also actively sold out in Singapore according to Shopee reports in 2021.​
• Home and Living continued to be one the best selling category with 100,000 kitchen and dining products sold on Shopee.​
• In Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, apparel and accessories was the most popular product category in 2020 and the second most popular one in Hong Kong and Taiwan (Source: Criteo).​
• The top-performing brands included: Nike, Adidas, Apple, L’Oréal, Estée Lauder, Lancôme, Maybelline, Unilever, Pampers, Huggies, Philips, Xiaomi, Huawei, Globe, TCL, American Tourister, Olay, Coocaa. (Source: CedCommerce)​

Top 10 Affiliate Programs for Singles Day

Together with its advertisers and publishers, Indoleads has decided to highlight Singles’ Day in the Southeast Asian market. As a publisher, you can get a lot of benefits from Singles’ Day by generating more traffic to your website and enjoying higher conversions.

1. Aliexpress Affiliate Program

This e-commerce giant from China is known to almost everyone. Here one can find the latest electronics, fashion, phone accessories, computer electronics, toys, home and garden, home appliances, tools, home improvement products and more.

Join Aliexpress affiliate program right now!

Payout: 3% - 9%
GEO: worldwide

2. Shopee Affiliate Program (TH, MY, ID, SG, PH)

Shopee is a Singaporean multinational e-commerce company that has expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, Brazil, Mexico, Chile, and Colombia. Shopee is one of the biggest players in the Malaysian e-commerce market.​

Payout: up to 12%
GEO: check these programs for Southeast Asian markets below:

Join Shopee Affiliate Program (MY)
Join Shopee Affiliate Program (ID)
Join Shopee Affiliate Program (PH)
Join Shopee Affiliate Program (SG)
Join Shopee Affiliate Program (TH)

3. Lazada Affiliate Program

Lazada is an international e-commerce company owned by Alibaba Group. Nowadays Lazada is one of the biggest online shopping platforms in Southeast Asia. The company has expanded business to Malaysia, Singapore, Thailand, Indonesia, Philippines and Vietnam.

Payout: up to 7%
GEO: check the programs below for ID and MY GEOs:

Join Lazada Affiliate Program (ID)
Join Lazada Affiliate Program (MY)

4. Youbeli Affiliate Program

Youbeli is a popular online marketplace in Malaysia, providing everything at customer's fingertips. The categories of goods here are extensive: Electronics, Gaming, Baby & Kids, Groceries, Home & Living, Health & Beauty, Fashion, Sport, Lifestyle, Books, Movies & Stationery, Services, Coupons & Tickets.

Sign up for Youbeli affiliate program right now!

Payout: 3.6%
GEO: MY

5. Trip.com Affiliate Program

Trip.com is a world-known travel agency which provides booking services for flights, hotels, trains, car rentals, airport transfers, tours and attraction tickets, and offers more than 1.2 million hotels in 200 countries and regions, as well as over 2 million flight routes connecting more than 5,000 cities.

Sign up for the Trip.com affiliate program right now!

Payout: 1% - 8%
GEO: worldwide

6. Klook Affiliate Program

Klook is an ultimate destination for travel services and experiences in 350 destinations around the world. This travel and leisure booking platform designed to connect travelers with experiences and attractions has become one of the leaders in this segment.

Join Klook affiliate program right now!

Payout: 2% - 5%
GEO: worldwide

7. Central Online Affiliate Program

Central Online is one of the e-commerce giants from Thailand. Here anyone can purchase a variety of products: from clothing and shoes for a whole family to beauty products, electronics, homeware, as well as products for an active lifestyle.

Sign up for Central Online affiliate program right now!

Payout: 8%
GEO: TH

8. Adidas Affiliate Program

Adidas is a world-known sports brand and a multinational corporation. Its diverse product portfolio features almost all sports related categories: from professional sports equipment for athletes to sports and dancing clothing for everyone.

Sign up for Adidas affiliate program right now!

Payout: 6%
GEO: ID, SG

1. Zalora Affiliate Program

Zalora is one of the leading online fashion destinations in Southeast Asia. Their collections are designed for every woman and for every occasion possible: casual outfits, work outfits, evening garments, accessories, shoes, beauty products. The store also features amazing collections for men and kids.

Payout: 6% - 8%
GEO: check the programs for Southeast Asian markets below:

Join Zalora Affiliate Program (ID)
Join Zalora Affiliate Program (HK)
Join Zalora Affiliate Program (MY)
Join Zalora Affiliate Program (SG)
Join Zalora Affiliate Program (PH)

1. Blibli Affiliate Program

Blibli is one of the biggest and most trusted online malls in Indonesia. Blibli offers a wide selection of quality products provided by more than 100,000 business partners, ranging from primary needs, electronic products including gadgets, daily necessities to lifestyle products.

Join Blibli affiliate program right now!

Payout: up to 4%
GEO: ID

Takeaway

The scale of 11.11 is truly mindblowing and affiliate marketers should take advantage of it. Publishers have a huge opportunity to boost performance. Taking learnings and data from events such as Singles’ Day will help you to tweak strategies and campaigns based on consumer behavior.

So, what to keep in mind?

1. Even though the big date is scheduled for 11 November, by now your affiliate preparations are, and should be, well on the way. Essentially, participating in Singles Day is a very systematic and comprehensive work.

1. Choose the most hyping and at the same time the most relevant to your audience products and join the affiliate programs.

1. Even if you were not going to set campaigns for Singles Day for some reasons and were originally planning to push only Black Friday/Cyber Monday sales, it’s still very much worth looking at 11.11. This shopping day is huge in Southeast Asia, and even the companies which put all their efforts towards Black Friday week, are still going to launch something exciting for Singles Day too in order to drive shoppers in-store earlier.

And of course remember, affiliate marketing success usually doesn’t happen overnight…unless it’s Singles Day or Black Friday, because the sales on these shopping festivals are insane.

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[Graybeard]

This is a 'big deal' in China and the traffic is to be had cheaply.