Case Study $14,954 from Facebook on male enhancement in India with 142,3% ROI

[Dr. cash]

Kirill, dr.cash BD Director with 8 years of experience:

Adult Nutra in India has been one of the top trends for 5 years now, but you can work on it only with big caps and verified advertisers. When the big caps are long gone from the market, there are only a few verified advertisers left. In the best times we were getting 25,000-30,000 leads per day with organic approval rate from Facebook around 20-22%. Due to the fact that advertisers' traffic doesn't pay off and they have to pay for affiliates from their pocket, scam has become a classic way for Indian advertisers to get out of this situation.

And sadly, we were no exception. But first things first.

• Offer: Max X
• GEO: IN
• Niche: Enlargement + Potency
• Dates: 01.01.2024-29.02.2024
• Spend: $9.292
• Revenue: $22.519
• ROI: 142,3%
• Profit: $13,226 (excluding bonus)
• Bonus (debt): 1728$

Six months ago, we got a new media buyer who was a big fan of running adult-themed campaigns. By a lucky coincidence, we stumbled upon Max X [IN], which had a big cap (compared to its competitors) and a guarantee of approve from the start. We quickly launched a test while integrating the new buyer into the team infrastructure. After the tests, we identified the top funnel, optimized it, and the ROI turned out great. There’s a detailed article about funnel optimization on our Telegram channel (russian language).

We won’t show the landing page in full because it’s currently working well for other GEOs. By the way, the landing page was written in Hindi + English. A/B testing showed that this version performed better than the same landing page in just Hindi.

Conditions:

• 10% guarantee from valid leads
• Payout: $6
• CAP fluctuated a lot from week to week, ranging from 500 to 5000 daily

We can't share the landing page, but we’ll happily share the creatives.

Targeting was pretty simple:

• Age: 30-65+
• Placements: Auto
• Campaign structure: CBO from 1-2-1 to 1-10-1
• Setup: Agency accounts and King+Farms
• Payment solution and anti-detect didn’t matter

Since the funnel had a 150%+ ROI from the start and the reach allowed us to go big, we didn’t need to worry much about the campaign structure. Both manual bidding and structures like 1-1-1 and 1-10-1 gave great results. But it’s nicer to work with CBO, hoping that FB will optimize things even more.

We scaled our campaign without reinventing the wheel – using additional accounts and budgets. The cost per lead didn’t increase at all. It was a paradise! The reach allowed us to run this setup for at least another year.

But, unfortunately, one fine day, the advertiser stopped responding. As soon as we noticed, we stopped all traffic, but $1728 had already accumulated as a guarantee.

What’s the takeaway? There are a few:

1. Pay proper attention to funnel optimization. It will save you from problems with conversion, hooks, and more...
2. Work with trusted affiliate programs that will pay for your traffic, even if the advertiser hides. Especially if you’re working with GEOs like India, Bangladesh, Latin America.
3. Subscribe to our Telegram channel @gaincashx