Hi guys,
I'm running a Mobile Voucher Offer and have done an initial test of 3 Landing Pages.
Here is the data:
LP1: 4,268 Visits, 15 Clicks, .35% CTR, 0 Conversions, Page load time = 1.2 sec
LP2: 4,180 Visits, 15 Clicks, .36% CTR, 2 Conversions, Page load time = 1.3 sec
LP3: 4,211 Visits, 347 Clicks, 8.24% CTR, 0 Conversions, Page load time = 5.3 sec
Since I am a newbie, I am trying to figure out why LP1 and LP2 have such a low CTR compared to LP3 - anyone have an ideas?
Based on my research, its been mentioned potential bots, click loss, etc. Or maybe the data is correct? What do I do to move forward to the next step to make this campaign profitable?
Thanks in advance for all your help and much success to you today!
Best,
J
I'm running a Mobile Voucher Offer and have done an initial test of 3 Landing Pages.
Here is the data:
LP1: 4,268 Visits, 15 Clicks, .35% CTR, 0 Conversions, Page load time = 1.2 sec
LP2: 4,180 Visits, 15 Clicks, .36% CTR, 2 Conversions, Page load time = 1.3 sec
LP3: 4,211 Visits, 347 Clicks, 8.24% CTR, 0 Conversions, Page load time = 5.3 sec
Since I am a newbie, I am trying to figure out why LP1 and LP2 have such a low CTR compared to LP3 - anyone have an ideas?
Based on my research, its been mentioned potential bots, click loss, etc. Or maybe the data is correct? What do I do to move forward to the next step to make this campaign profitable?
Thanks in advance for all your help and much success to you today!
Best,
J