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Online Trust and Conversion


Anchor#5

10 Recent Neuromarketing Studies and Their Real-World Takeaways


In other words, the “look and feel” of the website mattered more than explicit trust guarantees when it came to high-risk decisions.


I am reading this now looks interesting


https://www.diva-portal.org/smash/get/diva2:1114620/FULLTEXT01.pdf


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