S
StaceyRicci
Guest
How hard can building a landing page be? There is only a handful of elements practically every landing page consists of and the room for error is minuscule, right? Wrong. Like with every other line of work, the devil is in the detail. Here’s the 5 reasons your landing page is not converting.
Nonsensical headlines
You want your headlines to be as clever as possible, it’s understandable. You might’ve even delved into the pun business expecting people to admire the sharpness of your mind and click that sign up button. Unfortunately, this is not what people want. What they appreciate is an actual information on your product condensed in a short headline. That’s what you should focus on while trying to come up with a content for your landing page.
Lack of optimization
As it is widely known, people are likely to leave the page if it takes more than 3 seconds to load. It doesn’t matter how fancy your graphical design or how high the resolution of the images on your site is, users will be annoyed by the wait. In fact, the right thing to do is to avoid using hi-res images on your landing page. Use a simplified page code and services that optimize images. This will ensure your message reaching the public.
Your page is not mobile-friendly
If it is the case, you’re simply missing out on 50% of the traffic. Mobile is truly a huge segment of the Internet and one should never ignore it. If you think that mobile users are not serious about their online activities, you’re wrong. The studies show that responsive design can multiply the number conversions by several times. Consider that as a solid improvement for your landing page.
Vague info
Guess what happens when people visit your landing page and struggle to find any substantial information on your product. Think they smash the sign up button and become a member? Nope. They leave. And this is why you should pay attention to providing them with relevant data and screenshots of your product while avoiding obscure descriptions and unrelated images.
Cluttered GUI
The sole purpose of a landing page is making a lead to take a particular action. And it is hard to take an action when you’re not sure what’re you supposed to do. The most common mistake is placing a whole bunch of useless stuff (such as contact us, company history, team bios, etc.) on the page. People usually have a hard time remaining interested when there’s a lot to click on. Keep your landing page basic.
Not that all these faults are necessarily present on your landing page. But you might want to take notes if it is not performing so well.
Nonsensical headlines
You want your headlines to be as clever as possible, it’s understandable. You might’ve even delved into the pun business expecting people to admire the sharpness of your mind and click that sign up button. Unfortunately, this is not what people want. What they appreciate is an actual information on your product condensed in a short headline. That’s what you should focus on while trying to come up with a content for your landing page.
Lack of optimization
As it is widely known, people are likely to leave the page if it takes more than 3 seconds to load. It doesn’t matter how fancy your graphical design or how high the resolution of the images on your site is, users will be annoyed by the wait. In fact, the right thing to do is to avoid using hi-res images on your landing page. Use a simplified page code and services that optimize images. This will ensure your message reaching the public.
Your page is not mobile-friendly
If it is the case, you’re simply missing out on 50% of the traffic. Mobile is truly a huge segment of the Internet and one should never ignore it. If you think that mobile users are not serious about their online activities, you’re wrong. The studies show that responsive design can multiply the number conversions by several times. Consider that as a solid improvement for your landing page.
Vague info
Guess what happens when people visit your landing page and struggle to find any substantial information on your product. Think they smash the sign up button and become a member? Nope. They leave. And this is why you should pay attention to providing them with relevant data and screenshots of your product while avoiding obscure descriptions and unrelated images.
Cluttered GUI
The sole purpose of a landing page is making a lead to take a particular action. And it is hard to take an action when you’re not sure what’re you supposed to do. The most common mistake is placing a whole bunch of useless stuff (such as contact us, company history, team bios, etc.) on the page. People usually have a hard time remaining interested when there’s a lot to click on. Keep your landing page basic.
Not that all these faults are necessarily present on your landing page. But you might want to take notes if it is not performing so well.
