72% of Marketers Are Victims of Fraud

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Survey: 72% of Marketers are Victims of Fraud
by Pace Lattin, Performance Marketing Insider
February 28, 2016

Despite all the solutions being proposed, fraud in the performance marketing industry still seems to be a plague. Discussions at conferences, meetings at industry organizations, and general statements about fixing fraud haven’t done anything in the last decade to improve the situation. Everyone admits the same thing, that fraud is one of the most destructive forces in the marketing business and has the ability to ruin any company caught in some of these complex schemes. Yet, despite all the advancements, the online marketing and especially the performance marketing industry, is facing a crisis in which there are not just more fraudsters but better fraudsters.

Fraud is still here and it’s only getting worse with more and more money flowing into the performance marketing industry and more and more people launching networks and companies with little experience, little ethics and not a whole lot of trust.

This is what we found:

• 82% of all marketers say fraud is a serious problem in performance marketing
• 72% of all advertisers say they have been a victim of fraud.
• 10% of publishers say a CPA Network has asked them commit fraud.
• 11% of networks admit they have asked a publishers/affiliate to commit fraud.
• 52% of publishers do not trust CPA Affiliate Networks
• 66% of advertisers do not trust CPA Affiliate Networks
• While 84% of Networks use some sort of Fraud Detection Program, 49% of Advertisers believe it doesn’t work.

See also:

• $75 Billion Lost in Fraud: Smarten Up!http://performinsider.com/2016/02/4-ways-to-prevent-fraud-in-your-affiliate-program/
• Four Ways to Prevent Fraud in Your Affiliate Program
• Clickbooth Attacks Fraud!http://performinsider.com/2016/02/4-ways-to-prevent-fraud-in-your-affiliate-program/

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