In 2023, retail media networks have become full-scale data-driven entities. They are New Publishers of the post-cookie world, offering advertisers and brands their inventory and expanding their boundaries through programmatic advertising.
Today, according to IAB research, 92% of European advertisers are already cooperating with retailers, and by 2026 retail media spending could be as high as $100 billion in the United States! It is a whole new profitable category of performance marketing.
Retail media networks still need interoperability for advertisers and brands, and common measurement standards. But they are the future. Let’s discover the reasons why retail media is receiving much attention today.
Today, according to IAB research, 92% of European advertisers are already cooperating with retailers, and by 2026 retail media spending could be as high as $100 billion in the United States! It is a whole new profitable category of performance marketing.
Retail media networks still need interoperability for advertisers and brands, and common measurement standards. But they are the future. Let’s discover the reasons why retail media is receiving much attention today.