Good stuff from Aaron Wall. Click the link to read it all.
Google Already Getting Torched by Brand Spam
Our "Brand" Stands for 'Anything That Will Make Money'
Want a good example of Google's brand-bias stuff being a bunch of bs?
Overstock.com was penalized for having a spammy link profile (in spite of being a brand they were so spammy that they were actually penalized, counter to Google's cultural norm) but a few months later the penalty was dropped, even though some of the spam stuff is still in place.
Those who were hit by Panda are of course still penalized nearly a half-year later, but Overstock is back in the game after a shorter duration of pain & now they are an insurance affiliate.