Achieving a 4.92x ROAS with Casino Campaigns: A Success Story in New GEOs

[Clickadu Denis]

This case study highlights how a crypto-based online casino partnered with Clickadu Advertising Network to achieve a remarkable 4.92x return on ad spend (ROAS) through targeted brand awareness and user acquisition campaigns. With a focus on strategic testing, optimization, and scaling, the campaign delivered exceptional results over three months.

Campaign Overview

• Vertical: Crypto Casino (iGaming)
• GEOs: Targeted mix of established and newly launched markets
• Ad Formats: Banner, Popunder
• Campaign Goals:
  • Raise brand awareness
  • Attract new users
  • Maximize return on ad spend (ROAS)

Strategy Overview
The campaign utilized a dual approach combining branding and user acquisition strategies:

1. Branding Campaigns:
   • Formats: Banner and Popunder
   • Content:
     • Welcome Bonuses
     • Wheel of Fortune
     • Match-Specific Betting Odds (e.g., UEFA EURO 2024)
     • Crypto Rewards
   • Creative Assets: Translated into multiple languages to cater to targeted GEOs.
2. User Acquisition Campaigns:
   • Initial focus on generating registrations (warm audience).
   • Followed by retargeting campaigns with exclusive, limited-time offers to encourage deposits.

Optimization Process

1. Testing Phase (First Month):
   • New batches of creative assets were tested bi-weekly to identify top-performing materials.
   • Postback data was used to refine targeting and allocate budgets to high-performing GEOs.

The GEOs were handpicked to be a perfect blend of the well-researched markets alongside completely fresh markets for the Brand.

The graph pictures daily average spend dynamics over three months of testing. The cumulative effect of increased advertising spend and reduced CPA created a powerful synergy that boosted customer acquisition paired with higher ROI.

1. Scaling Phase (Second and Third Month):
   • Increased advertising budget during relevant sports events to drive user engagement.
   • Warm audience campaigns gradually scaled, reaching peak spend by the middle of the third month.
   • Retargeting campaigns focused on converting registered users into paying players with exclusive offers.
2. Data-Driven Adjustments:
   • Budget shifts prioritized successful GEOs based on cost-per-acquisition (CPA) and return-on-investment (ROI) metrics.
   • Optimization efforts included daily monitoring of impressions, registrations, and deposits.

Results

• Timeline: June - August 2024
• Impressions: 182.3M across branding and user acquisition campaigns
• New Users: 3,900+ registrations
• Paid Players: 1,800+ depositing users
• Average CPA: $38.88 per paying player
• ROAS: 4.92x

Key Takeaways

• Impactful Strategies:
  • The combination of branding and user acquisition campaigns proved effective in both driving engagement and converting users.
  • Dynamic creatives and localized content resonated well with diverse GEOs.
• Data-Driven Success:
  • Continuous optimization of creatives, targeting, and budget allocation significantly improved cost-efficiency and ROI.
• Scalability:
  • The insights and performance data from the campaign provide a foundation for further scaling and capturing a larger audience.

Conclusion
Clickadu's strategic approach helped the crypto casino achieve exceptional results within three months. By attracting a substantial number of new and depositing users, the campaign established a strong foothold in targeted GEOs. The combination of data-driven decision-making and adaptive strategies enabled the brand to maximize its advertising potential and set the stage for long-term success.