Alex admitad
Active Member
Black Friday 2017 went smooth – according to plan. We were pleasantly surprised with cashback webmasters performance, but received moderate performance with targeted traffic sites. We planned some additions and corrections in the mechanics and will definitely participate in Black Friday 2018.
Black Friday 2017 sales result confirms the constant interest of shoppers for sales. According to the MediaMarkt site stats, on November 23rd traffic exceeded the level of November 16th by 150%, and the sales grew threefold compared to Friday the week before. As a result of the campaign, from November 23 to 27, the top 5 most popular products included PlayStation, TVs, games, washing machines and microwave ovens. Leaders in terms of turnover have traditionally become TVs, PlayStation, smartphones, laptops, washing machines. This year the largest number of shoppers purchased the Playstation model 4 Slim 500GB with three games and the additional gamepad included.
During Black Friday M.Video offered up to 80% discounts for all the goods categories. The campaign involved about 600 positions, the reduced prices were set both for the online and in the retail stores. The most popular among buyers were gaming consoles and games themselves, smartphones, TVs, vacuum cleaners and small home appliances. For Friday, Saturday, Sunday, the online store traffic grew almost twice as compared to the usual days in October, the number of online purchases increased 2,5 times, and the conversion grew by a 25%. Comparing year-over-year online store traffic increased by 25%, and the number of transactions is more than doubled. In addition, the conversion to purchases grew by 70% due to the number of high-profile updates on mvideo.ru, additional attractive promo and smart advertising campaign. M.Video supports both the nationwide sales in late November and conducts its own – starting with the first weekend of November – so that customers can plan ahead money-saving purchases and pick up gifts for the Holiday season.
