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You have to understand how the adoption curve works on these webcam sites databases and customer saturation.

That said, there are always new customers that have never registered and would be eligible of a payout of some sort.

This is assuming that the deal is not a shave or some planned 'slippage' --that is another whole discussion.

Buying ads for an affiliate camsite deal is really just swapping money is what I have seen over the 15~ years I was in involved. SEO can work but there is no accountability from your camsite "partner'. Buying network traffic is really going to work better for branding rather than conversion. For instance; TrafficJunky is MindGeek tube traffic and had a 96% bounce rate -- that for us (cam site pops) over a million pops a year. There was some branding lift for us --as a broadcast webcam site (not as an affiliate).

Get a white label cam site then there is some accountability --but not much really ... You can use bulk traffic to brand a white label domain ICF www.cambuilder.com  is a pretty legit program for white labels.