Advertising on Instagram

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Instagram Turns Up The Volume On Its Ad Plans
by Martin Beck, MarketingLand
June 2, 2015

Instagram is hitting the accelerator on its famously slow-speed advertising chase. Today, the Facebook-owned social network announced that after a year and a half of testing, it?s ready to shift gears. In the coming months it will start selling advertising to any business and allow advertisers to use Facebook targeting to hone in on consumers. In the coming days, it will start testing new direct response ad formats that will include links to Shop Now, Install Now, Learn More or Sign Up. This follows recent testing of a carousel ad format that for the first time gave advertisers the ability to link to third-party websites from Instagram posts.

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