Adwords Launches Ad Builder for Pop-ups Galore, Punch the Monkey, LOLcats & More

[Linda Buquet]

Google Adwords now makes it easier for agencies to launch the most irritating web ads of all.

<a href="http://adwordsagency.blogspot.com/2011/03/new-old-school-upgrade-for-display.html">A new (old school) upgrade for display advertising</a>

Now, many of these advertisers have become seduced by the possibilities of today?s display advertising - and realize that they missed the glory days in the late 1990s and 2000s.

So today, we?re helping them make up for lost time, by unveiling ?old school? ad units in Display Ad Builder.

The formats available are as follows:

* ?Punch the Monkey? - using the latest interactive technology, you can invite users to punch on a monkey that moves randomly through the ad unit, to learn more about your product.
* ?Click here for smileys? - put a smile on your users? faces - literally! Your brand can offer potential consumers the chance to click on smiley faces that they can insert into their ?instant messaging? conversations (available for Internet Explorer and Netscape browsers only).
* ?LOLcat? - cash in on the craze by creating an ad unit containing a photo of a cute cat with a funny message. Great for brand association.
* ?Dancing .gif? - what?s funnier than some dance moves in your browser? This is a 180 x 150 unit containing a funky animated .gif image, under which you can include a tailored message.
* ?Congratulations, you?ve won? - using modern text to speech technology, you can speak directly to your users. This ad is a video format, set to auto-play, that yells out ?Congratulations, you?ve won!? repeatedly to the user. If a user clicks to stop the video, they are redirected to your website.
* ?Pop ups galore? - Google prohibits pop-up ads - until now! This ad format causes the user?s browser to open multiple browser windows, each containing a different message about your brand. You can customize the number of windows you want to open - up to 20. Users will love it!
* ?Scratch off? - this is a supersized leaderboard banner ad which invites a user to hold their mouse button down and ?scratch? across, to reveal an underlying message promoting your brand (such as ?You are the 10,000th visitor to our site!?).

Click the link on top to see some sample ads.

I love April 1st!