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A rookie’s guide to push notifications

You can make a profit from any ad campaign regardless of the source. That said, each

source has its unique qualities. Today we will discuss the unique benefits of push traffic

in more detail.

We'll also offer some tips for a genuinely productive launch via this source. Without

further ado, let's get to it!

What are push notifications and why are they so appealing?

As you may have already guessed, we are referring to small pop-ups with advertising.

These can be found both in the browser and on mobile devices.

Their main advantage is the 100% visibility of the ad since it's hard not to notice the

notification, even if it's tiny. Users instinctively associate them with system alerts or

social media.

Push notifications are also rather convenient in terms of payment models. You can

launch your campaign by making use of either pay-per-target action or a percentage

of the advertiser's income. Sometimes these two models can even be combined.

How do I work with push? 

The first thing to do is choosing one of the two types of push, i.e. in-page or

subscription. The difference boils down to the fact that the former works with a

disinterested audience. The latter targets a warmed-up audience. The subscribed

audience agrees to receive the ads in advance. Therefore, potential leads are ready

to click on the notification and consider the offer.

Next, you need to put some intellectual effort into your creatives. They need to be

catchy; only a few words should draw the attention of the client. Otherwise, he will

simply close the ad and leave you. But don't make a rookie mistake and spam every hour.

This way, you will only lose your TA’s loyalty. That's why the maximum frequency of

sending ads is once a day. Some webmasters do it even once a week to stand out and

come across as unique.

Summing up

In today's article, we covered some basic info to get you started with push notifications.

Should you want to learn more about this source of traffic, we already have an article

about it. Take a look and don't forget to turn to our chat room if you have any

questions: Aivix - chat [ENG]