>>>> What's a landing page?
A Landing page or an LP is a page is a bridge to convert visitors into leads, it's used to stimulate an action and to persuade users into that action.
It might be used for : promoting new product launch, promoting an event, to capture visitors' information, ... etc
>>>>What's the difference between a landing page and a website?
Well, websites are designed for exploration while landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action.
+++ This is a landing page :
+++ And this is a website :
>>>> What should a landing page contain?
+ A main headline : It must be so catchy and relevant
+ Social proof : It increase sales conversions and builds trust
+ The benefits of your offer : You have to highlight the benefits and value of what you offer
+ Image/video showing the context of use : Set the tone and charm your visitors with impactful visuals
>>>>> How to make a landing page?
1 - Create your LP using a website service that allow you to customize landing page templates.
OR! You can make your own landing pages using HTML, CSS or JavaScript, if you have some experience with coding.
2 - Name your LP and add your content
2 - Get a domain name (it must be relevant to what the LP contains)
3 - Make sure all the links and CTAs are working
4 - Complete meta description and SEO title
And publish!!
>>>>>> What comes after publishing your landing page?
You need to drive traffic to your LP in order to accomplish its purpose, here are some ways :
+ Social media : Post you link on Social networks, Facebook, Instagram, Twitter, ...
+ YouTube : You can easily insert your link with Youtube if you have followers
+ Email marketing : This is powerful, you can send your LP to your subscribers via email
+ Implementing advanced SEO features : This will boost your chances to be found on search engines
+ Insert the LP link in your blog : If you don't have a blog, it can be your chance to have one now
+ Pay per click (PPC) advertising
✿ Samira ✿
A Landing page or an LP is a page is a bridge to convert visitors into leads, it's used to stimulate an action and to persuade users into that action.
It might be used for : promoting new product launch, promoting an event, to capture visitors' information, ... etc
>>>>What's the difference between a landing page and a website?
Well, websites are designed for exploration while landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action.
+++ This is a landing page :
+++ And this is a website :
>>>> What should a landing page contain?
+ A main headline : It must be so catchy and relevant
+ Social proof : It increase sales conversions and builds trust
+ The benefits of your offer : You have to highlight the benefits and value of what you offer
+ Image/video showing the context of use : Set the tone and charm your visitors with impactful visuals
>>>>> How to make a landing page?
1 - Create your LP using a website service that allow you to customize landing page templates.
OR! You can make your own landing pages using HTML, CSS or JavaScript, if you have some experience with coding.
2 - Name your LP and add your content
2 - Get a domain name (it must be relevant to what the LP contains)
3 - Make sure all the links and CTAs are working
4 - Complete meta description and SEO title
And publish!!
>>>>>> What comes after publishing your landing page?
You need to drive traffic to your LP in order to accomplish its purpose, here are some ways :
+ Social media : Post you link on Social networks, Facebook, Instagram, Twitter, ...
+ YouTube : You can easily insert your link with Youtube if you have followers
+ Email marketing : This is powerful, you can send your LP to your subscribers via email
+ Implementing advanced SEO features : This will boost your chances to be found on search engines
+ Insert the LP link in your blog : If you don't have a blog, it can be your chance to have one now
+ Pay per click (PPC) advertising
✿ Samira ✿
