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In general, there will surely be a decline in the performance, but as for now, it's really the most profitable ad format. Now, i see a lot of approaches that says that's it's all BS since it didn't work on a specific thing, but most advertiser and media buyers are really reporting something else. Money is poured into an advertising format for nothing, whole companies don't pivot their entire business operation on a BS ad format. Push has been around for a while, this is just another one of his evolutions, that might disappear and might not, but giving up so quick on something that is obviously is profitable could be a mistake.

But everyone should make their own decisions, and to be honest, when Pop, Native and Banner are taking such a dive in the past years, push is on the rise, it might be temporary might not, but who knows, as for now it's the biggest ad format in the market, ignoring it when it's in his peak might be a mistake

Cheers