Amazon Goes After Fake Reviews

[djbaxter]

Amazon Suing For 1100 Fake Reviews
by Michael Levanduski, Performance Marketing Insider
October 21, 2015

Amazon recently filed a lawsuit against 1114 users of the micro jobs site, Fiverr. The

users offered to write and/or post fake reviews for products found on Amazon.com. Many of the users on Fiverr who offer this type of service say specifically in their ads that they post from multiple different accounts and multiple different IP addresses to help ensure their reviews don’t get flagged as fake.

At this point Amazon is only targeting those who are actually offering the service and not those who have purchased the service or Fiverr at all.

Earlier this year Amazon also filed a lawsuit against several websites that offered to write Amazon reviews for people. Most of these sites in the lawsuit from back in April have closed down now, which shows that Amazon’s strategy is clearly successful

...

The bottom line for marketers is you want to make sure you’re not paying for fake reviews of products being sold on Amazon. It could end up being far more trouble than it is worth.

Read more...

 

[jcorkern]

It's about time. Most of the time I can spot fake ones and I am sure you can as well as others here that spend a lot of time online, but this is a small number.

It hurts affiliates when there are obvious fake reviews on a product you want to promote.

 

[HCFGrizzly]

It was about time they took action. It seems that there are hard times ahead coming for spammers

 

[glasseslit]

yes, it is good.