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We've been using WebP images on our own landing pages since late 2017 or early 2018. Mainly because of the smaller file sizes. We've seen file size reductions of almost 80%, which is quite a lot if you have lots of images on your landing page.

As we all know, smaller files =/= faster loading speeds =/= more conversions.

I do not see why you wouldn't use WebP. Most browsers support it if they do not, either do not target those people in your campaigns or just use a secondary .png or .jpg backup image. Quite easy to implement with some basic web development knowledge.

[QUOTE="CPAHub, post: 607099, member: 137314"] We've been using WebP images on our own landing pages since late 2017 or early 2018. Mainly because of the smaller file sizes. We've seen file size reductions of almost 80%, which is quite a lot if you have lots of images on your landing page. As we all know, smaller files =/= faster loading speeds =/= more conversions. I do not see why you wouldn't use WebP. Most browsers support it if they do not, either do not target those people in your campaigns or just use a secondary .png or .jpg backup image. Quite easy to implement with some basic web development knowledge. [/QUOTE]

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