Auto insurance remains one of the most reliable and scalable verticals in affiliate marketing — especially in the U.S., where nearly every driver is legally required to have coverage. This creates a massive, evergreen demand. Unlike more sensitive verticals, auto insurance faces fewer restrictions on major ad platforms like Facebook, Google, and native ads, making it easier to scale campaigns without bans. Combine that with a high market volume and a wide target audience, and you’ve got one of the most accessible and profitable niches out there.
No Limits: Use Your Favorite Traffic Source
One of the biggest advantages of promoting auto insurance offers is their flexibility across virtually every traffic source. Whether you’re running paid search campaigns on Google, ranking SEO content, launching Facebook and TikTok ads, or testing native placements and YouTube pre-rolls — auto insurance fits them all. Even email marketing still plays a role in this space. It’s a rare vertical that gives affiliates this much freedom to test, optimize, and scale using their preferred channels.
Flexible Offers for Every Strategy
The auto insurance vertical offers two strong monetization models to match different affiliate styles: Pay Per Call and CPL (Cost Per Lead).
With Pay Per Call, you earn based on the quality and duration of the inbound call. Payouts are dynamic and depend on several factors — the caller’s state, whether they’re a homeowner (the companies pay more for homeowners), and if they’re currently insured. For insured users, payouts range from $20 to $50, while uninsured callers can earn you $20 for a 120–180 second call. The average EPC (earnings per call) sits comfortably around $15, making it a great option for affiliates running call-driven funnels.
The CPL model is just as attractive. Affiliates get paid for each lead submitted on the advertiser’s landing page. Payouts vary depending on the time and GEO. During peak business hours, you can earn $10–$12 per lead, while submissions during off-hours or weekends typically bring in around $5. With the right targeting and traffic, EPCs here land in the $2–$5 range — a solid return for high-volume traffic strategies.
Check out our actual offers here:
Important Targeting Notes:
One of the strongest angles is highlighting potential cost savings on car insurance. Ads often claim drivers are overpaying and can save significantly by switching or comparing rates:
Examples of Landing Pages and Prelanders
1. One-Click Prelander for CPL Offers
These pages typically serve as quick, attention-grabbing entry points before asking for full lead details. They focus on simplicity and immediate engagement. Here are a few examples from Facebook ads and ad libraries:
2. Advertorial Page
Advertorials are designed to look like editorial content, blending marketing with informational value. This page drives engagement by offering detailed comparisons or addressing common pain points:
3. Comparison Page
These pages typically compare different insurance options or companies to highlight the best deals and features. They are highly effective in driving decision-making:
4. Lead + Call Offer Pages
For offers that combine lead generation with a pay-per-call model, these landing pages walk users through multiple steps to capture their info and prompt them to call:
Step 1
Step 2
Early Test Results and Key Stats from Facebook Ads and Newsbreak
Our first tests on Facebook for the auto insurance offers have shown promising results. Here’s a breakdown of the statistics we gathered:
We run a lead+call prelanding page, where out of 10 conversions, we would see 9 being a lead, and 1 being an inbound phone call
The best-performing creative was a native video featuring a random person on the street winning a Tesla, followed by us natively advertising affordable auto insurance to that person. This creative delivered incredible performance with a $30 CPM and an ultra-low $0.30 CPC, proving the power of engaging and unexpected storytelling.
While we can’t share the exact video, here’s a similar example.
And here’s what we got after testing on NewsBreak:
Preferred Consumer Profile
To maximize conversions in the auto insurance vertical, the ideal consumer should be:
To ensure compliance and maintain the integrity of the campaign, all creatives must adhere to the following restrictions:
Auto insurance is a booming vertical with endless opportunities for affiliates. Why working with Marketcall on it? Here’s why:
Want to get started or learn more? Reach out to your Marketcall personal manager, or email us at alex@marketcall.com or konarev@marketcall.com. Let’s accelerate your earnings and take your affiliate game to the next level!
No Limits: Use Your Favorite Traffic Source
One of the biggest advantages of promoting auto insurance offers is their flexibility across virtually every traffic source. Whether you’re running paid search campaigns on Google, ranking SEO content, launching Facebook and TikTok ads, or testing native placements and YouTube pre-rolls — auto insurance fits them all. Even email marketing still plays a role in this space. It’s a rare vertical that gives affiliates this much freedom to test, optimize, and scale using their preferred channels.
Flexible Offers for Every Strategy
The auto insurance vertical offers two strong monetization models to match different affiliate styles: Pay Per Call and CPL (Cost Per Lead).
With Pay Per Call, you earn based on the quality and duration of the inbound call. Payouts are dynamic and depend on several factors — the caller’s state, whether they’re a homeowner (the companies pay more for homeowners), and if they’re currently insured. For insured users, payouts range from $20 to $50, while uninsured callers can earn you $20 for a 120–180 second call. The average EPC (earnings per call) sits comfortably around $15, making it a great option for affiliates running call-driven funnels.
The CPL model is just as attractive. Affiliates get paid for each lead submitted on the advertiser’s landing page. Payouts vary depending on the time and GEO. During peak business hours, you can earn $10–$12 per lead, while submissions during off-hours or weekends typically bring in around $5. With the right targeting and traffic, EPCs here land in the $2–$5 range — a solid return for high-volume traffic strategies.
Check out our actual offers here:
Important Targeting Notes:
- Avoid Senior Audiences (60+): Advertisers tend not to prefer leads from seniors, so it’s best not to target this demographic.
- California & New York: These states tend to have the lowest payout per call and lead, so they are not highly valued by advertisers. Avoid targeting these regions for the best payouts.
One of the strongest angles is highlighting potential cost savings on car insurance. Ads often claim drivers are overpaying and can save significantly by switching or comparing rates:
- “You’re Probably Overpaying”: Advertisers frequently warn that “many people are overpaying on their car insurance by over $XXX per year – don’t be one of them”
- Savings: Highlighting specific dollar amounts that users could save annually or on their premiums. Phrases like “Save up to 50% on your policy”, “$BIG annual savings” and “no obligation quotes” are highlighted
- Easy Process and Quick Results: To maximize conversion, the messaging also stresses how simple and fast it is to get these insurance savings. The audience is more likely to respond if they expect minimal effort. Here are some most common examples: “Save hundreds in just minutes”, “Find your BEST rate in less than 60 seconds”, “Get matched with the best deals instantly”
- Free and No Obligation: The messaging makes it clear that checking rates or calling for a quote is free and doesn’t commit the user to anything. “Free service”,” “won’t affect your credit score” and “no obligation quotes” are common prompts. This removes barriers – users know they can just “see their options” without any downside.
- Personal Testimonials: Many ads are written in a narrative style as if from a satisfied customer. For instance: “I just found out I was overpaying for car insurance. Thanks to this site I went from $120 to $55 a month, same coverage!” This first-person story format serves as a mini testimonial, implying “if it worked for me, it can work for you.” It adds authenticity and relatability to the offer. Some advertisers even use a before/after savings story (“from $XXX to $XX per month”) to quantify the success.
Examples of Landing Pages and Prelanders
1. One-Click Prelander for CPL Offers
These pages typically serve as quick, attention-grabbing entry points before asking for full lead details. They focus on simplicity and immediate engagement. Here are a few examples from Facebook ads and ad libraries:
2. Advertorial Page
Advertorials are designed to look like editorial content, blending marketing with informational value. This page drives engagement by offering detailed comparisons or addressing common pain points:
3. Comparison Page
These pages typically compare different insurance options or companies to highlight the best deals and features. They are highly effective in driving decision-making:
4. Lead + Call Offer Pages
For offers that combine lead generation with a pay-per-call model, these landing pages walk users through multiple steps to capture their info and prompt them to call:
Step 1
Step 2
Early Test Results and Key Stats from Facebook Ads and Newsbreak
Our first tests on Facebook for the auto insurance offers have shown promising results. Here’s a breakdown of the statistics we gathered:
- CPM: $31.18
- CPC: $0.43
- Other affiliates in the space have reported CPMs ranging from $40 to $60, with some even seeing initial CPMs as high as $150, which typically drops as campaigns mature.
We run a lead+call prelanding page, where out of 10 conversions, we would see 9 being a lead, and 1 being an inbound phone call
The best-performing creative was a native video featuring a random person on the street winning a Tesla, followed by us natively advertising affordable auto insurance to that person. This creative delivered incredible performance with a $30 CPM and an ultra-low $0.30 CPC, proving the power of engaging and unexpected storytelling.
While we can’t share the exact video, here’s a similar example.
And here’s what we got after testing on NewsBreak:
- CPM: $11.1
- CPC: $0.86
Preferred Consumer Profile
To maximize conversions in the auto insurance vertical, the ideal consumer should be:
- Insured: Consumers who already have insurance, but are looking for a better deal.
- Homeowner: Homeownership is often linked to a more stable financial profile, which makes them more likely to consider upgrading or changing their insurance.
- Married: Married couples tend to bundle insurance policies, which increases the likelihood of multiple policy purchases.
- Multiple Policies: Consumers with multiple policies (e.g., auto, home, life) are more likely to seek discounts through bundling.
- Multi-Car / Multi-Driver: Households with more than one vehicle or driver are prime targets for multi-car discounts and better rates.
To ensure compliance and maintain the integrity of the campaign, all creatives must adhere to the following restrictions:
- Free Gas Cards / Free Gas Angles: Avoid using offers or claims about free gas cards or free gas.
- Carrier Logos: The use of insurance carrier logos is prohibited, including misspellings of carrier brand names or direct mentions.
- Negative Portrayals: Do not create ads that scam, mislead, or disparage insurance companies in any way.
- Disparaging Language: Avoid using insulting or negative language toward insurance carriers.
- Refund Claims: Do not allude to refunds, cashbacks, or receiving something “back” in the context of the offer.
- Unrealistic Savings: Avoid claims of savings of $800-$1000 per year unless they are substantiated.
- Cash/Coins/Checks: Do not use imagery or words that imply the customer will receive cash, coins, or checks.
- Government Symbols: Refrain from using any government-related symbols, insignia, buildings, or figures.
- Misleading Car Images: Do not use images or videos of stolen personal items from a car, as auto insurance does not cover personal property theft.
- Refund or Rebate Language: Avoid any language that could confuse consumers about the nature of refunds or rebates.
Auto insurance is a booming vertical with endless opportunities for affiliates. Why working with Marketcall on it? Here’s why:
- Both Pay-Per-Call & CPL offers — flexibility for any strategy
- Expert guidance from our dedicated managers
- Weekly payouts, plus daily payouts for top affiliates
- Access to ad creatives library
- Ready-to-use landing pages
- Weekly calls for tips and insights
- Free traffic and call tracking tool
Want to get started or learn more? Reach out to your Marketcall personal manager, or email us at alex@marketcall.com or konarev@marketcall.com. Let’s accelerate your earnings and take your affiliate game to the next level!
