Have you noticed any changes in your ProPush.me account? Now you can find The Back Button option on your left-side panel.
With Back Button, you monetize those users who were trying to leave your site using the back button in a browser. According to our tests and a partner’s case (you will find the stats below) Back Button can save you 3-4% of your traffic. Say, you spend up to $10k for traffic in a month, whereas 3-4% is $300-$400 you lose.
In a word, users intending to leave your website would bring you 0 money without Back Button, while this feature changes the game.
The best thing about Back Button - you stop losing traffic and money. Just follow these simple steps for your extra revenue with Back Button:
- Go to the Back button section (see the screenshot)
- Create your new tag
- Insert it to your web page
- Verify the tag placement in your account
- Enjoy extra money rolling in!
What is a Back Button feature?
You must have heard of our Traffic Back feature before. This one was designed to help you monetize more traffic, while covering different scenarios, including undesired ones:- A user has subscribed to notifications before
- A user blocks an opt-in request, closes it, or swipes away
- A user comes from an unsupported platform
- A user presses a back button in a browser
Why use the Back Button?
Back Button feature covers one of the most frequent TrafficBack scenarios, namely the one when your potential subscriber presses this button.According to our tests and our partners’ experience, Back Button is great for everyone, but specifically - for affiliates who use ProPush.me for extra monetization and strive for additional income.
And here is why.
Other TrafficBack scenarios are about redirects, which means that they take users away from your offer page and transfer them to another offer - the most relevant one from the ProPush.me system.
Back Button is different - it doesn’t redirect users and they continue interacting with your offer.
This way, you get the second chance to monetize users who decided to leave.
Back Button in real case
As a proof of Back Button efficiency, we decided to share the results of our partner’s test. Some details:- GEOs: PH, ID
- Format: Onclick
- Platform: Android, mobile
- Browser: Google Chrome
He enabled all possible TrafficBack scenarios for this campaign: already-subscribed users, blocked/closed/swiped away opt-in, unsupported platform, and back button in a browser, of course.
One of the tests showed that out of 93.716 impressions, 2.946 were ensured by Back Button, which made 3,14% of all traffic. And in general, all of the customer’s samelike tests showed 3-4% of traffic saved by Back Button.
Again, these 3-4% are users who were willing to leave the page using the back button in their browser, which means they wouldn’t bring our partner any income if he didn’t have Back Button activated. So… why losing your money?
Expand your income opportunities with ProPush.me and namely - Back Button feature!
