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The Beginner's Guide to Technical SEO
by Neil Patel
July 31, 2015
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by Neil Patel
July 31, 2015
I'm not sure what it is, but as soon as people see the word "technical", they start to get squeamish.
In this case, technical SEO just refers to any SEO work that is done aside from the content. Essentially, it's laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.
Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.
While there isn't much you can do to "game" search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients' rankings.
If I were to cover this subject in depth, I would have to create another advanced guide.
Instead, I'll go over the most important aspects of technical SEO from a beginner's perspective as well as give you a few specific tactics and next steps to fix common problems in each area.
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