Those of us that work in Local Search daily, know what a scrambled mess Google local data can be and Apple maps is even worse. I have to give Google some credit and say managing the world's business data CAN'T be easy and when you look at the big picture and the deeper map structure and everything they do with streetview cars and all - it's a HUGE undertaking and they do a pretty good job. However when you deal with businesses with scrambled data, dupes and merges it can be a pretty big nightmare to deal with.
Damian Rollison, VP of Product and Technology at UBL just penned a really good piece over at StreetFight I wanted to highlight and share because it has some great suggestions for Google.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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