Big size app promotion

[kirsof]

Hey,

I am testing an app on CPI with 700 MBs size. After around 2000 clicks, there are no conversions whatsoever. I am targeting both Wi-Fi and Carriers but thinking about downloading this size with 3G is nearly impossible... So how would you promote this kind of offers?

 

[servandosilva]

I'd definitely ditch carrier traffic for 700Mb.

What kind of traffic are you using? Banner, Popup, text?
Is the offer converting well for others? Also, app installs tend to convert even a few days after your promoted them because the pixel fires when the user opens the app, which doesn't happen immediately most of the times.

 

[kirsof]

Thanks man, I got a couple of conversions - using interstitials now.

Its a new offer, so there is no much data - but its a very famous app thus I would tend to thing people download it in Tier 1 countries with LTE and faster mobile connectivity. Will post some results here later.

Thanks for your insight!
Cheers