Bing: How to create search friendly content

[djbaxter]

How to create search friendly content
by Duane Forrester, Bing Webmaster Blog
August 17, 2012

It?s no secret that creating compelling, unique content is the way forward. It?s also no secret that creating that content takes time and work. But is it really as hard as people seem to think it is? If you had a template to follow when creating your content, would that make it easier to do? Here?s a list of questions that can get you started:

• What?s my topic (target phrase/keyword)?
• What questions related to my topic can I answer for a reader?
• What resources can I link a reader to in the article?
• Where can I source images/videos for the content?

By templating the work of creating content, you build a repeatable process that takes the guesswork away. If you struggle to find images to post with the content, you know to skip that step as it wastes your time. Time to move to Photoshop and create the image you need, for example.

In the end, planning this work as a process can help streamline the work effort and make sense of what people think of as a daunting task.

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