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If I may suggest, why don't you create an interesting video and put in your opt in subscription link there and promote through youtube and facebook. If your video is interesting, it get shared around and goes viral. This will help you to reduce your overall marketing cost significantly. Bing/Adwords are expensive for CPA conversion. I rather use them for selling something where the profits are much higher or at least a product that has recurring profits monthly.

Example bing ad for my dropshipping site (customer database belongs to me and I can remarket to them) or promoting getresponse (monthly recurring income).

For CPA producing creative contents that goes viral is the key to reducing cost. Example, a funny video. Opt in to view more interesting video and get latest special promo. It is possible to get less than $0.10 per opt in if you have a highly engaging video since Facebook factors in engagement rate as part of the computation of ad cost for you.